2020

It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was. This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about this later)

Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines.

Any form of media that shares information and (hopefully) boosts traffic to your site is considered content. Examples include blog posts, videos, infographics – any kind of media you put online that is informative and helpful to users. Your website’s content should answer customer questions, share news, or provide relevant information that relates to your industry. You can find tips for writing quality content here.

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.

First, let’s briefly explain what Google’s goal is as a search engine.

Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world!

At the core of Google’s philosophy is this principle… “Focus on the user and all else will follow.”

The Benn Law Group, formed in 2009, is proud to serve Brazos and Montgomery County and is looking forward to building relationships and solving problems one step at a time. At some point in your life, you will need an attorney. Whether it is buying a home or creating estate planning documents for loved ones, choosing an attorney can be a difficult choice. The Benn Law Group specializes in a variety of legal services including estate planning, probate, guardianship, real estate law, busines and corporate law and elder and special needs planning. They work with you to anticipate future problems, so they never arise.

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?

Boyd Ready Mix, Inc. is proud to serve the greater Brazos Valley offering quality residential, commercial, and specialty concrete services. Founder Greg Boyd started Boyd Ready Mix, Inc. in March of 1996 and since then has been the only ready-mix concrete company in the Brazos Valley with consistent management, ownership, and experience. They are committed to helping their customers, employees, and the community build a better future.

There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?