Digital Marketing

Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings. You definitely need to take advantage of Google My Business. It’s the best free website traffic generator because it: • Is easy to set up your listing…and it’s free! • Ensures you show up in searches relevant to your business and location • Drives traffic to your website and place of business • Increases your visibility exactly when users are looking for the product or service you provide • Allows customers to post reviews which can boost your presence even more • Ensures your business is found in mobile searches (which have replaced desktop searches)

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results.

Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your website rankings.

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevity than other digital marketing elements like social media and SEO, you can’t ignore web design trends if you want to make an excellent first impression. We asked Impact Group Marketing’s Partner and Director of Digital Marketing, Becky Chumley, to give us her predictions for the web design trends we may see in 2021.

As voice search technology improves and becomes more accessible, this trend will continue to grow. If you’re a local business or your target audience is in a specific geographic area, it’s essential to use geo-targeted keywords…which just means that you optimize for local searches. This tip is important since most voice searches are local. There are also big differences in how text and voice searches are used. For example, a text search might be “SEO trends”. A voice search, however, is usually longer and asks a question, like “what are the latest SEO trends?”

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at local small businesses. When holiday sales surge, so does the competition. Today, online shoppers are careful and smart, so how can you attract consumers and boost your holiday sales?

Featured snippets usually show up on a search engine results page after the ads but before the ranked results. Typically, they’re beside an image, table, or video which makes them stand out even more and gives them a better chance of being clicked on than even the highest-ranked results.

Are you wondering what “mobile-first indexing” even means? Simply put, it means that Google considers the mobile version of your website to be the primary version! Did you know that over half of all website traffic worldwide is generated through mobile phones? Now that most people use their phones to browse the web, it’s crucial that your website is mobile-friendly.