Digital Marketing

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere we want to go, how to get there, and what other folks think about that location.

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

A digital presence with a search-engine-friendly website is an essential part of a digital marketing plan for any thriving business or organization. Potential customers or patrons are searching for you! In today’s business world, a digital presence acts like the “yellow pages” of previous times. However, “once and done” is not the best mantra for your digital presence.

Evolve Impact Group was fortunate enough to receive the “Office of the Week” award from 98.3 KORA Radio Station in June of 2018!

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.

In today’s saturated online world, your business’ website is crucial to your overall success. Developing a website that is visually pleasing to visitors is only the beginning. We want to help you take your website to the next level by establishing a clear call-to-action and then understand how to track your conversions. When your website thrives, so will your business.