Blog

A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business. Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly popular ways to accomplish that is to write using the “listicle.” Once you know what they are, you’ll realize they’re everywhere!

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.

Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our current landscape, customers are moving away from consuming traditional media and are depending more on the digital world. And so, we must ensure that we’re utilizing the most impactful online marketing technology to reach our customers where it really matters. While there are many tools in the digital marketing landscape, we’ve narrowed it down to 7 fundamental ones for your 2019 marketing strategy.

A digital presence with a search-engine-friendly website is an essential part of a digital marketing plan for any thriving business or organization. Potential customers or patrons are searching for you! In today’s business world, a digital presence acts like the “yellow pages” of previous times. However, “once and done” is not the best mantra for your digital presence.