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    April 27, 2023

    Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.

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    May 12, 2022

    If you currently use Google Analytics, you know Google recently revealed that they’re replacing Universal Analytics with Google Analytics 4 (GA4). To learn more about GA4 or what you can do to ensure your data and analytics are set up correctly to help you make data-driven decisions for your business, contact Impact Group Marketing today.