Digital Advertising

If you have a set marketing budget for the month, a question you may be asking is where to spend it to get the best return. “Would I rather show up when someone is looking for my services on Google, or while they’re scrolling through their feed on Facebook or Instagram?” 

If you’ve ever asked, “What type of Google Ads campaign should I be running?”  you’re not alone. Performance Max (PMax), Search, and Display campaigns all serve different purposes. Choosing the right one depends on your goals, budget, and where your customers are in the buying journey. 

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.