Digital Listings Management

For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.

Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.

In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association,  as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google.

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social media page you created as well as your business website. Regardless of your position along this spectrum, there’s a startling statistic all business owners and operators should know. With the introduction of the internet as a place for customers/clients to search and seek out new businesses, there is an added incidence of misinformation (or incorrect information) and therefore missed opportunities for businesses.