Digital Marketing Trends

If your marketing strategy hasn’t changed much in the past few years, that’s okay, but you need to realize that it isn’t sustainable. Many small and medium-sized businesses work hard to build a marketing approach — a solid website, social media activity, and some ads or printed materials, for example — and once they find something that works, they stick with it. That’s totally understandable; after all, you have a lot on your plate, and constantly trying to keep up with trends and refresh our approach can seem like a daunting task. 

The way people search the internet is changing, and it’s changing fast. Rather than scrolling through pages of links, more users are relying on AI-powered tools, such as Google’s AI overviews and voice search, to get quick answers to their queries and find reputable businesses. What does that mean for you, as a business owner? When your target audience searches for the products and services you offer (especially local searches), it’s essential for your name to show up in the AI-generated results. If it doesn’t, you could be losing out on a lot of visibility — and a lot of potential business. 

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevity than other digital marketing elements like social media and SEO, you can’t ignore web design trends if you want to make an excellent first impression. We asked Impact Group Marketing’s Partner and Director of Digital Marketing, Becky Chumley, to give us her predictions for the web design trends we may see in 2021.

Information used to be available at the touch of your fingertips, but now it's available using the sound of your voice. Voice command – or voice recognition – technology in its current form has been around for about a decade now. In a nutshell, voice command technology refers to the use of audible verbal commands to launch a search query.

The new year 2019 is right around the corner, so we thought it would be good to look at what some experts are seeing as the future trends in digital marketing. Marketing is no longer a static activity, where a billboard or ad in a magazine or telephone directory was all businesses needed to do to attract customers or clients.