Social Media Marketing

Social media slowly slipped into our lives, little by little. Now, it’s the focal point for 7 in 10 Americans – almost twice as many as five years ago. And those users spend an average of nearly 2.5 hours on social channels every day. Most businesses have jumped on board the social media train – and it has revolutionized the way they do marketing. Is your business taking advantage of social media marketing?

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram.  And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Is your business on social media? If you answered anything but “yes,” chances are you are a bit behind, and are missing out on potential growth and exposure opportunities through these platforms.

Due to the explosive growth of social media platforms over the past five years, usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.