Yelp

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social media page you created as well as your business website. Regardless of your position along this spectrum, there’s a startling statistic all business owners and operators should know. With the introduction of the internet as a place for customers/clients to search and seek out new businesses, there is an added incidence of misinformation (or incorrect information) and therefore missed opportunities for businesses.